The display case pedestal is sold with a carry bag for easy transport to and from an expo. Once you arrive at the event, lay the silver portable twist counter flat on the ground and turn clockwise for simple set-up that takes mere minutes. Then, insert flexible printed panels to create a unique trade show display case, allowing access to the interior. Once the expo is over, the flexible panels easily pop out of the twist counter and the collapsible pedestal can be packed away within the carrying bag until the next event. It is generally perceived that pop up displays are a way to increase sales and while this is true, also a very effective marketing technique to provide your customer with a great purchase experience..syi