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9780763700591

Community Health Promotion Ideas That Work

by ; ; ;
  • ISBN13:

    9780763700591

  • ISBN10:

    0763700592

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2003-03-14
  • Publisher: Jones & Bartlett Learning

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Summary

Community Health Promotion Ideas That Work, Second Edition  aims to narrow the gap between what is currently being implemented in health education and promotion and what actually works. Updated with new chapters and chapter content, this edition shares the latest knowledge and experience gained by researchers and practitioners to help others plan and apply successful community health promotion programs. Case stories, based on the triumphs and struggles of practitioners in the field, combine theory and practice and provide a practical frame of reference For The critical issues and principles of effective community health promotion. "This is an extremely engaging text that brings theory and principles alive through the use of case stories from the day-to-day experience of health promotion professionals in the real world. The text is well written and organized, and written by some of the top leaders in the field today.   Students should absorb and retain theory and new tools for its application far more readily than if they were simply reading dry presentations of the facts-- and with far more enjoyment along the way.   I would recommend this book for any introductory health promotion or health education theory course on the undergraduate level."              Meredith Minkler, Ph.D  Professor of Public Health University of California, Berkeley   New To The second edition of Ideas that Work: Content is focused more directly on an audience of students in the classroom. New chapter on evaluation helps practitioners use the principles of evaluation for program quality assurance. Due to considerable emphasis on the issue of decision making in the determination of problems, new content has been added to chapter seven. Chapter two has been modified to incorporate the concepts of social determinants. New photos have been included in order to add new dimensions to existing stories and one new story.

Table of Contents

List of Figuresp. ix
List of Tablesp. xi
Prefacep. xiii
About the Authorsp. xix
Finding True Northp. 1
Case Story: Why Do We Do What We Do?p. 1
Case Analysisp. 5
Why Did Linda Undertake the Stress Management Project?p. 5
What Do Dr. Jameson's Actions Tell Us?p. 6
How Would You Assess the Approach Linda Took in Implementing Her Stress Management Project?p. 12
Realistically, Can a Staff Person Have Any Influence on Setting Program Priorities?p. 14
Summaryp. 15
Endnotesp. 16
Using Diverse Sources of Datap. 17
Case Story: Let's Take a "Comprehensive" Approachp. 17
Prologuep. 17
The Staff Meetingp. 18
Thinking It Throughp. 22
Input from the Epidemiologistp. 25
The First Draftp. 28
The Draftp. 32
Four Months Laterp. 32
Case Analysisp. 34
Types and Sources of Public Health Datap. 35
Helpful Resources and Modelsp. 35
Prepare for the Communityp. 37
Collect Data for the Core Indicatorsp. 37
Identify Locally Appropriate Indicators and Collect Datap. 37
Organize and Analyze Data, Compile the Findings, and Disseminate the Informationp. 37
Establish a System to Monitor Indicators over Timep. 38
Identify Challenges and Opportunities Related to Health Statusp. 38
Finding Datap. 38
People: Experience, Perception, and Wisdomp. 41
A Cautionary Notep. 41
Using Local Data to Stimulate Local Actionp. 42
Local Use of Datap. 43
Summaryp. 48
Endnotesp. 48
Promoting Participation for Healthp. 51
Case Story: The Court of Public Opinionp. 51
Case Analysisp. 59
Participationp. 59
Why Is Participation Important?p. 60
Building Political and Public Supportp. 67
Heightening Public Awareness: Strategic Thinkingp. 73
Summaryp. 75
Endnotesp. 76
What's the Plan? Is It Working?p. 79
Case Story: What Causes the Causes?p. 79
Case Analysisp. 87
Assumptionsp. 88
The Targets for Changep. 88
List Risk Factorsp. 88
Differentiate Between Behavioral and Environmental Factorsp. 89
Shorten the Listp. 89
Determine Factor Importancep. 90
Determine Changeabilityp. 90
Create a Matrixp. 93
Set Objectivesp. 95
Identifying the Causesp. 96
Generating Predisposing, Reinforcing, and Enabling Factorsp. 98
G'Day: Australia's Diagnostic Approachp. 99
Evaluation: Staying on Coursep. 104
Finding Evaluation Evidence: An Examplep. 109
Summaryp. 112
Endnotesp. 113
Theory Appliedp. 115
Case Story: The Old Horsep. 115
Case Analysisp. 122
Theory: A Primerp. 123
Is the Theory Relevant to My Problem?p. 125
How Does the Theory Help Me Understand Targets for Change?p. 125
How Does the Theory Help in the Selection or Development of an Intervention Method or Tactic?p. 125
Theory Summariesp. 126
Health Belief Modelp. 126
Self-Efficacyp. 128
Theory of Reasoned Actionp. 131
Diffusion of Innovations Theoryp. 133
Community Capacity, Coalition-Building, and Social Capital Theoriesp. 138
Summaryp. 143
Endnotesp. 144
Tacticsp. 147
Case Story: Checkmatep. 147
Case Analysisp. 152
Six Principlesp. 152
Use Objectives to Stay Focusedp. 152
Make Informed Decisionsp. 153
Don't Reinvent the Wheelp. 153
There Is No Such Thing as a Free Lunchp. 153
To Maximize Effectiveness, Strategically Combine Multiple Tactics to Influence Complex Problemsp. 154
Be Creativep. 154
Health Communication: Follow the Signpostsp. 155
What Can Health Communication Do for You?p. 155
With Whom Are You Trying to Communicate?p. 156
What Does It Cost Your Audience to Hear Your Message?p. 157
What Do You Want to Say?p. 158
How Will the Message Get to Your Audience?p. 159
Media Advocacy: Addressing the "Manufacturers of Illness"p. 161
Enter Media Advocacy and Politicsp. 162
Some Practical First Stepsp. 163
If You Don't "Frame It" Correctly, They Aren't Likely to Get It!p. 165
The Key: Anticipationp. 166
Scenariop. 166
Policy, Regulatory, and Environmental Actionsp. 168
Policy and Regulatory Actionsp. 168
Environmental Interventionsp. 174
Reminders or "Prompts"p. 175
Be Ready to Use "Evidence"p. 176
Tailoring: Combining Technology with Theoryp. 177
What Is Tailoring?p. 177
Tailoring Works!p. 178
How Are Tailored Materials Created?p. 179
Coordinate Multiple Tacticsp. 184
Summaryp. 186
Endnotesp. 186
Steering Versus Rowingp. 191
Case Story: Jamesonp. 191
Case Analysisp. 197
Management and Organizationsp. 198
Essential Servicesp. 199
Strategic Planningp. 199
Benchmarkingp. 202
Private- and Public-Sector Enterprisesp. 202
Budgetingp. 204
Management and Individualsp. 205
Information Flowp. 205
The Supervisory Relationshipp. 206
Professional Developmentp. 207
Professional Identityp. 207
Summaryp. 208
Endnotesp. 208
Indexp. 209
Table of Contents provided by Rittenhouse. All Rights Reserved.

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